Who We Are

Your Local Fiduciary for Medicare & Retirement

Proudly serving Louisville and Southern Indiana, Coleman & Associates was founded on the belief that every senior deserves honest, expert guidance and a trusted advisor who truly cares.

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The Principles That Guide Your Experience

Fiduciary Duty

Every recommendation must benefit you first. As an independent advisor, Russ acts as a true fiduciary—meaning no commissions or company come before your needs.


Personal Attention

You’re never just a policy number. Every call is answered by a real person, and appointments are always one-on-one in a welcoming Louisville office.


Education Before Anything Else

We believe you should understand your choices before making them. That’s why Russ leads free Medicare seminars and spends extra time making complicated rules simple.


Proven Track Record

With 19+ years of Medicare specialization, a 100% seminar-to-client conversion rate, and 700+ clients served, you know you’re in steady hands.


Community Commitment

As a locally rooted agency, we’re active in Louisville senior centers, library events, and support clients throughout Lyndon, Middletown, and beyond.

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Russ Coleman


In 2007, Russ Coleman opened Coleman & Associates Insurance Group to give retirees and pre-retirees a better experience—one rooted in trust, not sales tactics. After years of seeing seniors overwhelmed by confusing Medicare mailers and pushy agents, Russ built the agency to deliver education-first planning and real peace of mind. Nearly two decades later, he’s guided almost 700 families in Kentucky and Indiana through safe retirement decisions, always standing by his fiduciary oath to put clients’ needs first. Clients know Russ for his in-depth knowledge—he’s even been known to correct Medicare representatives on the finer points of the law—and for going the extra mile, whether it’s reviewing a policy or making sure a plan is right, not just available.

Make One Decision Today
That Brings Peace of Mind

Let’s make Medicare and retirement simpler—no confusion, no pressure, just clear answers you can trust. Clients across Louisville come to Coleman & Associates when they’re ready for real partnership, steady support, and the comfort of knowing someone’s on their side. You’ll always get honest advice and personal service, from your first call to every annual review.